Blaze AI Review: Pricing, Features & Can It Beat GPTZero?

Salesforce's State of Marketing report surveyed 4,450 marketers across 26 countries and found that 75% of marketing organizations now use some form of AI. This report also lists the following tasks as the most common ones for which marketers use AI tools:

• Personalizing content
• Predicting campaign performance
• Generating visuals
• Generating copy
• Predicting customer behavior

Some AI-powered platforms offer most of these services and more in a single workspace.

Blaze AI is one of them. It uses AI to plan, create, schedule, publish, and monitor content on your behalf almost entirely automatically.

In this Blaze AI review, I’ll walk you through all the major features Blaze AI offers as well as its pricing structure.

Let’s start with an overview of the platform.

What is Blaze AI?

Blaze AI is an AI-powered marketing automation platform that can streamline content creation for businesses and save them from time-consuming manual work.

The platform can automatically plan, write, and design content in multiple formats. It can also schedule and (optionally) publish that content on autopilot on your business’s behalf.

You can use Blaze to generate a continuous stream of over 70 types of on-brand marketing content. These are some examples:

• Social media posts (Facebook, Instagram, LinkedIn, X, TikTok, etc)
• Blog articles
• Email content
• Paid ads
• Case studies
• E-commerce product descriptions
• Short & long-form video scripts
• Posts for Google Business Profile

By offering all these services in a single workspace, Blaze bills itself as a solution to marketing tool fragmentation. Without it, marketing would require several individual apps for writing, graphic design, video editing, social media management, SEO, etc.

With Blaze, you get all of that in a single AI-driven interface. Beyond publishing, Blaze tracks performance and refines its approach for the next week based on performance data.

Blaze can be used through a browser on both desktop and mobile phones. It also offers a mobile app for iOS users.

6 Key Features of Blaze AI

Below are six core features of the Blaze AI platform.

1. Brand Intelligence

During onboarding, a user provides their website URL to Blaze.

The system scans the website and extracts visual and textual signals to build an initial version of a brand profile. This feature is called Brand Kit in Blaze AI’s dashboard.

The user can review and refine this version later on. 

A Brand Kit has the following four components: 

• Media Library: Stores photos and videos either uploaded by the user or sourced from Blaze's own stock and AI-generated image libraries.
• Styles & Voice: This component governs the aesthetic (logos, color palettes, typography, etc.) and linguistic (tone, vocabulary, syntax, personality) identity of the brand while generating visuals and text, respectively.
• Brand Profile: Gives Blaze AI an understanding of a brand’s market position, competitors, customer demographics and psychographics, value proposition, origin story, etc. 
• Source Materials: Any supplemental documents such as brand guidelines, product sheets, or web links are uploaded here. 

Blaze also lets users maintain several distinct Brand Kits for all the businesses they are managing. 

2. Content Planning

Blaze can also build a plan for what content to create and when. 

This is based on the things specified by the user for a campaign, such as:

• Objectives
• How frequently content is posted
• Overall volume of content
• Channels where content should be posted
• Additional context, e.g., product pages or promotional media

These campaigns are also editable. Plus, if a business wants full control over its content roadmap, it can also build campaigns from scratch.

Blaze translates a campaign into a production schedule that governs when the content generation should trigger automatically. Blaze can also start content generation on demand. Subsequent content planning cycles are informed by what has and hasn’t worked in previous cycles. 

3. Content Creation Tools

These are the tools that Blaze uses to produce marketing assets based on the content plan and the Brand Kit. 

I have already mentioned that Blaze claims it can generate more than 70 types of marketing content, encompassing both graphic and text-based formats.

Once it has generated the content, the user can edit it in the following two editing environments:

• Designer: The user can edit the text elements, logo placement, layout, and other design components of the generated content in this editor. 
• Blaze Documents: This is where you edit long-form content generated by Blaze. There’s an AI-assisted revision toolkit here as well, which can elevate overall content quality, shift the tone, shorten, lengthen, summarize, or simplify only the sections highlighted by you. 

4. Content Publishing

This feature automatically publishes the generated content at its designated time in the schedule that was built in the content planning stage. 

Blaze can even adapt and publish a single generated post across multiple channels. For instance, a blog post can be repurposed into other formats such as social captions, email copy, or ad variations. 

You can integrate Blaze with channels such as social networks, blogging platforms, email marketing tools, and cloud storage (e.g., Google Drive).

Blaze can also automatically publish paid ads, notably through a Meta Ads integration. 

5. Team Collaboration & Oversight

While Blaze can plan, create, schedule, and publish content autonomously, human checkpoints are still required at certain points throughout the process before the content goes live.

If you want a human checkpoint before anything goes live, Blaze offers a feature called Approvals.

Once a user enables Approvals, every generated piece of content requires an explicit sign-off to get published.

Rejected content doesn’t end up in the dustbin. Instead, it stays in its originating project for further edits and rescheduling. 

The platform also allows multiple members to edit the same content collaboratively. 

6. Insights & Analytics

Blaze also tracks the performance of published content across multiple channels and makes it visible to you, too.

You can choose to view the content at different levels of granularity: 

• High-level view: This shows you only the standout posts and platform-specific metrics across both a 7-day and a 30-day window.
• Platform-specific view: From the high-level view, you can drill into specific platforms for more detailed traffic and engagement patterns.

Blaze also has a capability called Learning Loop that learns from the detected patterns to improve content creation, planning, and publishing in subsequent cycles. 

What Does Blaze AI Cost?

Blaze AI uses a credit-based system. Each of its plans comes with a set monthly credit allowance. 

These credits get consumed every time Blaze generates or regenerates something. Here’s the credit cost for different content types:

If the month ends and there are still credits remaining, they don’t roll over to the next month. If your credits run out before the end of the billing cycle, you can either purchase them in fixed batches or earn them through a referral program by bringing new customers to the platform.

Blaze offers three paid plans. Two of these are self-serve entry tiers and come with a 7-day free trial without any credit card required. The starting prices of these plans are:

• Starter: $79/month
  • 600 credits
  • 3 posting accounts
  • 1 user
• Growth: $149/month
  • 1,500 credits
  • 10 posting accounts
  • Unlimited users

The third plan removes the generated-content limit in the two starting plans. This plan allows for unlimited execution and comes with more advanced features that are not present in Starter or Growth.

Here’s what this third plan costs and some unique features it offers:

• Price: $999/month (a done-for-you service by Blaze and a dedicated marketing expert)
• Google Business Profile management
• High-intent Google & GMB search ads
• Visibility into content ranking in traditional Google search and AI assistant recommendations
• AI Receptionist
• Inbound lead qualification
• Automated client reviews
• Performance analytics
• Automated reporting

Blaze also offers a 20% discount on annual subscriptions to its plans for verified non-profit or education use.

Can Blaze AI Content Bypass GPTZero AI Detector?

Usually, in my experience, all-in-one marketing tools are not that good at generating content for your brand.

Sure, they can understand your business when you provide them with relevant information about your industry, your offerings, and your target audience. But writing good content that resonates with your audience and doesn’t sound robotic is something completely different.

And above all, there’s a bigger problem when that content gets detected as AI. So to see whether Blaze AI content sounds robotic and whether it can bypass AI content detectors like GPTZero, I signed up on the platform using my personal website, fed it all my details, and generated a blog post.

It selected the topic for me based on my services. Here’s what the intro of the blog post it generated looks like:

Here are some more sections it generated:

Now, if you read, let’s say, the intro, you can get an idea that it feels generic. Then, if you read the section “Understanding the Fast-Judgment Approach,” it’s clear that it sounds quite robotic and has telltale AI writing signs. For example, this very section starts with “In today’s fast-paced world, …” which, at this point, even my grandfather knows is a typical AI writing pattern. There are also other users of Blaze who complain about the same thing I experienced.

So I copied the whole blog post and went to GPTZero and ran an AI detection scan on this blog post generated by Blaze AI.

GPTZero correctly flagged 100% of the blog post as AI-generated.

I also tried GPTZero's new AI patterns feature, which identified 23 instances of AI patterns such as Empty commentary, Everything in threes, and sales-pitch tone, were used throughout the blog post.

So in short, Blaze AI cannot bypass the GPTZero AI detector, and its content also sounds robotic.

Final Thoughts

The overall independent reviews of Blaze AI are generally positive among its audience.

However, you’ll see some criticism on pricing transparency and AI output quality issues.

In answer to an FAQ about whether Blaze can create non-AI-sounding content, Blaze cites its Brand Kit feature as the solution that makes the content sound personal to your brand.

But we know that personalization doesn’t prevent an AI-generated output from sounding AI. 

So if you’re ever going to use Blaze for written content, make sure you remove the AI patterns by yourself using the Blaze Documents edit feature that I discussed earlier.

While humanizing the text, you can get an AI probability score for your text using GPTZero’s AI detector. 

GPTZero is the most accurate commercial AI detector on the market. It gives you a percentage for whether your text sounds AI, human, or a mix of both. It can even identify text that has been run through an AI paraphraser or humanizer after being generated by AI.

You can scan any text format for AI with GPTZero. The content can be full-length articles, emails, ad copy, social media posts, essays, research papers, etc.

Sign up on GPTZero and test its accuracy for yourself. You can scan 10K words every month on GPTZero’s free plan.

FAQs

Is Blaze AI better than ChatGPT?

It totally depends on your use case. If you're a marketer or marketing agency and want a single platform that plans, creates, schedules, publishes, and tracks on-brand content across channels, Blaze AI is better than ChatGPT because it automates that entire workflow using your Brand Kit and performance data. 

ChatGPT can handle most of these tasks too, but it requires detailed prompting, manual copy-pasting, and separate tools for scheduling and publishing.

But, if you want a general-purpose AI chatbot that can write content, generate images, analyze spreadsheets, write code, research topics, and answer questions, ChatGPT is the better choice.

Is Blaze AI free to use?

No, Blaze AI doesn't offer a free plan, but you can try it with a 7-day free trial, and there is no credit card required on the free trial. On this free trial, Blaze can create your brand identity, a custom content strategy, your first full week of marketing posts, and topics for the second week. If you connect your accounts, you can also start autoposting content, and Blaze can also share insights on your performance with you. 

After the trial ends, to continue, you'll need a paid plan starting at $79/month.