How AP Verify is helping to combat misinformation with GPTZero
The Associated Press’s AP Verify is an AI-powered tool that helps journalists verify text, photos and videos all in one place. As part of its text workflow, AP Verify integrates GPTZero for generative AI text detection.
The Associated Press’s AP Verify is an AI-powered tool that helps journalists verify text, photos and videos all in one place. As part of its text workflow, AP Verify integrates GPTZero for generative AI text detection.
The Associated Press (AP) is a global news agency and cooperative that gathers and distributes reporting, photos, video, and other journalism to thousands of news organisations worldwide. More third parties are submitting content such as videos, audio, and text to publishers and newsrooms like AP, but more of it is also synthetically generated by AI.
This means newsrooms are confronting a growing verification burden. With more synthetic and manipulated media in circulation, and less time to document decisions under deadline pressure, there is a new operational challenge of verifying at scale.
Enter AP Verify, described as “your newsroom’s verification toolbox: a single dashboard that guides and streamlines your verification workflows such as reverse image search, frame-by-frame video analysis, shadow detection, geolocation, text extraction and translation, and social monitoring.”
Having launched publicly just before Christmas 2025, it has since demoed with around a dozen newsrooms for month-long trials. The early audience has been AP’s existing members and customers, many of whom are looking for a more standardized way to evaluate questionable content and preserve an audit trail of their work.
A recurring piece of feedback has been that AP Verify consolidates key verification steps in one place. The verification tooling ecosystem is still relatively young and often fragmented; AP Verify addresses that by bringing multiple tools together in a single workflow that has already passed AP’s internal information security and legal review. It also includes a built-in suggested workflow, which is useful in a discipline where processes can otherwise vary widely between individuals and teams.
AP Verify is designed for moments when teams need to go from suspicion to documented judgement. For imagery, that often begins with reverse image search and provenance checks, looking for corroborating angles, assessing whether the content appears suddenly from a single source, and identifying missing context signals (including location and origin metadata).
As part of its text workflow, AP Verify integrates GPTZero for generative AI text detection.
Aimee Rinehart, former senior product manager of AI strategy for The Associated Press, was helping to lead the way in ensuring that new publishers can ensure their information streams share authentic information and are easily able to check the origin story of information.
She said AP’s newsroom customers have been especially interested in text detection inside AP Verify, and said, “With GPTZero, we found it to be the best of the ones that we reviewed.”
“We’re excited to be partnering with AP on AP Verify,” says Alex Cui, co-founder of GPTZero. “Helping to preserve what’s human, and build the authentication layer of the web, has always been key for us. With this, we’re reducing friction in verification workflows, and helping newsrooms apply consistent and reliable standards when authenticity questions arise.”
Built by journalists for journalists, AP Verify replaces tab-hopping with a guided workflow, protects privacy with per-newsroom data segregation, and is designed to be future-proof, for ease in adding new tools as the verification landscape evolves. Tiered offerings make AP Verify accessible to small and large newsrooms alike.
