AI Marketing Statistics: How Marketers Use AI in 2025

Report highlights. In 2024, the market for artificial intelligence (AI) in marketing was estimated at US$20.4 billion. It’s projected to increase to more than US$82.23 billion by 2030. 

• In 2025, AI marketing revenue is projected to reach US$26.99 billion.
• Global spending on AI in marketing reached US$20.4 billion in 2024.
• Between 2025 and 2030, the compound annual growth rate (CAGR) for AI marketing spend is estimated to be 25%.
• 69.1% of marketers already use AI for their operations, indicating growing confidence in AI.
• 35.1% of marketers started using AI for content production in 2024, a decline from 44% in 2023.

How many marketers use AI?

The percentage of marketers using AI varies based on research methodology and respondent demographics.

• 69.1% of marketers were already using AI for their operations in 2024, up from 61.4% in 2023. 
• At the organizational level, 56% of US marketing companies have actively implemented AI technologies into their workflows.
• Iterable’s research shows 91% of marketers incorporate AI in their work. 
• SurveyMonkey reports that 88% of marketers in the US use AI in their current role. 

According to Statista, as of 2024, over 80% of marketers incorporate AI into their online marketing efforts to some degree. 

Usage patterns and demographics

The depth and breadth of AI use varies significantly among professionals.

• 62% of marketers use AI for both work and personal purposes, while 29% say that they use AI only for work-related tasks. 
• Among younger marketers (ages 20–29), 46% report using tools like ChatGPT in their roles, compared to 37% across all age groups.

Marketing uses cases for AI

AI has become an essential tool in marketing, and applications include content creation, research, personalization, data analysis, and task automation. 

Content creation and optimization

Content creation remains one of the primary applications of AI in marketing.

• 38% of marketers leverage AI for creating content (e.g., blog posts, social media posts, email newsletters, landing pages).
• In the US, 51% of marketers use AI for optimizing content, while 45% use it for brainstorming or coming up with content ideas.
• 46% of marketers use AI to generate marketing copy, while 41% rely on it for creating content outlines.
• 40% of businesses leverage AI to expand on existing content by adding more ideas and points. 
• Of companies that use AI, 33% use it to refine copy for better alignment with target keywords.

44% of marketers leverage AI to enhance the quality of their text-based content. 

Content types and formats

AI adoption varies across marketing channels, and email and newsletter writing lead the way.

• Less than half (47%) of marketers use AI to craft emails and newsletters. 
• AI powers the creation of text for social media posts for 46% of marketers.
• Similarly, 46% of marketers employ AI to create text for video-based social media content.
• Over a third (38%) of marketers leverage AI to produce blogs and long-form articles.

Short content videos are being created with AI by 31% of businesses.

Research and insights

AI plays a crucial role in understanding customers and market dynamics.

• 40% of US marketers leverage AI for conducting research. 
• Nearly two-thirds (64%) of marketers leverage AI to gain deeper insights into their customers.
• 40% of marketers say that they use AI for data analysis and reporting. 

71% of marketers say that AI assists with personalizing customer experiences.

Efficiency and automation

AI functions as a productivity multiplier.

• 43% of American marketers report using AI for automating tasks.
• 63% of marketers use AI for note-taking and summarizing meetings.
• Almost three-quarters (73%) of marketers use AI to free up time for tasks they enjoy most. 

40% of marketers use AI as a learning tool to navigate processes and learn how to do specific tasks.

AI marketing ROI and performance metrics

AI is helping businesses improve marketing outcomes, from increasing return on investment (ROI) to optimizing SEO performance and reducing content creation costs.

• 68% of companies have seen a boost in their ROI from content marketing and SEO.
• About 82% of businesses that consider themselves highly successful in content marketing and SEO utilize AI content tools.

SEO results

Many businesses are reporting positive SEO outcomes from their AI implementation.

• After integrating AI into their strategy, 65% of businesses said they saw better SEO outcomes.
• 76% of companies state that their AI-generated content has successfully ranked at least once.

65% of businesses said their AI-generated content ranked within two months.

Content production and engagement metrics

AI is delivering significant operational efficiencies and audience engagement.

• More than two-thirds (68%) of businesses reported that AI enables them to produce content more quickly and efficiently. 
• Of businesses using AI, 48% reported that using AI for content creation helps them cut costs on writing and editing. 

34% of businesses reported an increase in traffic from social media and other channels due to AI-generated content.

How do marketers feel about AI?

Marketers have mixed feelings about AI; many root for its benefits while others remain cautious about its impact on the industry.

Positive sentiments

Many marketers see AI as a powerful asset and have growing confidence in its ability to enhance productivity, streamline workflows, and drive better marketing outcomes.

Overall outlook

• 69% of marketers say that they are excited about AI. 
• More than half (58%) of marketing professionals reported that they were eager to embrace AI in the workplace.
• 54.8% have a positive view of AI in influencer marketing.

Productivity and efficiency benefits

• A wide majority (93%) of marketers agree that AI accelerates content creation.
• 90% of marketers say AI accelerates decision-making.
• 91% of marketers believe AI helps them discover insights faster.
• 86% of marketers say AI streamlines creative tasks, saving them over an hour daily.
• More than half (55%) of leaders in marketing report that AI has boosted their team's productivity.
• 39% of marketers at the director level or higher say AI has improved employee efficiency.

Performance and career impact

• Over one-third (34.1%) of marketers reported major improvements in their marketing results after AI implementation.
• 68% of marketers say AI has contributed to their career growth.
• 70.6% of respondents believe AI surpasses human performance in specific marketing tasks.

Strategic value

• 91% of marketers considered AI essential to their company's social media strategy in 2024.
• More than two-thirds (69%) of marketers, including those who currently don’t use AI, believe AI can enhance the entire customer journey.
• Of marketers using AI, 86% spend time manually editing the content it generates.

17% of marketers report feeling both excited and worried about AI.

Negative sentiments

Despite its advantages, AI also raises concerns among marketers who fear job displacement, declining marketing performance, and a lack of authenticity in content.

• In 2024, 60% of marketers worried that AI might take over their jobs, a significant jump from 35.6% in 2023.
• 57% of marketers believe they must learn AI to stay relevant in their industry.
• 17.5% of marketers saw a decline in their marketing results due to AI, underscoring its context-dependent effectiveness. 
• 36.7% of marketers worry that AI-powered influencers lack authenticity.

Less than a quarter (19%) of marketers are concerned that AI-generated content could lead to consumer mistrust.

Why aren’t some marketers adopting AI?

Despite the growing adoption of AI in marketing, significant barriers prevent some organizations and professionals from implementing these technologies.

Knowledge and skill barriers

Lack of understanding and training represents the most significant adoption hurdle.

• Almost three-quarters (71.7%) of marketers not using AI say lack of understanding is the main barrier. 
• 75% reported that their organization did not have education/training on AI for the marketing team, making it difficult to understand and implement AI.
• 35% of businesses were unaware that AI could be used for content marketing and SEO.

Strategic and resource limitations

Many organizations struggle with implementation fundamentals.

• 43% point to a lack of strategy as a barrier for AI adoption.
• 40% feel the lack of talent and skill slows down AI adoption.
• 38% say insufficient resources prevent them from implementing AI.
• 28% attribute their hesitation to a lack of executive interest in AI integration.

Content quality and brand concerns

Skepticism about AI-generated content quality creates resistance.

• 36% of companies mentioned finding it hard to personalize the tone of AI-generated content.
• 46% of businesses hesitate to adopt AI for content creation due to a lack of real-world proof of originality and ranking potential.

One in four (25%) businesses expressed concerns about potential legal risks associated with AI-generated content.

Future of AI in marketing

Industry projections reveal both widespread optimism and strategic planning around AI integration.

• Over 74% of marketers expect AI to become a standard tool in the workplace by 2030. 50.6% of marketers are confident that AI will have a significant impact on their marketing efforts.
• 68% of businesses plan to invest in AI solutions for refining content marketing and SEO approaches.
• 57% of businesses that currently do not use AI stated they are open to adopting it for content creation in the future.
• As AI handles more operational tasks, 32.7% of marketers believe humans will still oversee high-level strategy and decision-making.

31% believe that AI will create more jobs in the next three years, a five-point drop from 2023.